Once more Indian consumer firms and retailers fish for tapping into the growing market. They aspire to assimilate the in-between analogy through the packaging style and colour and income threshold. The apparently incoherent sets of mutable are part of Big data analytics, the beyond smart demographic mechanism for complicated fields.
Real estate sector is the latest addition to shepherd this visionary tool to perceive endless stream of incoming data the system every minute. Accenture Analytics India confirmed that Big data deployment in real estate sector is growing day by day. According to the leading property portal in Kolkata Big data analysis is unparallel to subjacent the increasing cost of acquisition per land by using prognostic analytics.
Big Data handles enormous volumes of structured and unstructured data generated on everyday basis. It’s totally different from existing software processing and so data scientists use evocative and predictive methods for generating leads from the sets of data that mostly emerge with the upcoming and often goes parallel to the business decisions.
In India presently Lodha group has associated with Accenture to deploy Big data tools for their two upcoming realty projects in Mumbai the New Cuffe Parade and Palava City. The administration of the company has been reserving this tool’s utility for past 6 months and it’s said by the card-carrying members of the company confirmed that the increasing sales have encourage the company to expand Big data analytics to all hometown projects. DLF is the other one to collaborate with Accenture.
The Chief Sales Officer, Lodha Group Mr. Prasant Bindal has confirmed that the company have by far witnessed a 50% jump in lead conversions and looking forward to a growth of 30% in conversion will return at least 20% more revenue. Through this mechanism the company can track its resources and effort. In March, Lodha had record sales of more than Rs 1,200 crore — its best ever monthly performance. In February and March, collective sales rose to Rs 2,000 crore, compared with Rs 1,300 crore of the previous years. Big Data is at the front line of Lodha Group’s efforts to pull off a sales turnover of Rs 10,000 crore in FY18, bigger from Rs 7,000 crore last FY.
- Somani Realtors News Network